Planning a CMS Migration Without Losing SEO

Overview

CMS migrations can improve editing and performance, but they also create risk if URLs, page titles, redirects, or tracking are missed.

When this helps

Use this article before moving from one CMS to another, rebuilding an older site, or consolidating multiple content systems.

Recommended steps

1. Export the current page and post URL list.
2. Map old URLs to new URLs before launch.
3. Preserve high-value titles, descriptions, headings, and internal links.
4. Set up redirects for moved or removed pages.
5. Check analytics, search console, forms, and conversion tracking after launch.

Information XMLA may need

• Current sitemap or URL export
• Pages that must keep traffic
• Known backlinks or campaign URLs
• Analytics and tag manager access
• Launch date and redirect review owner

Next step

Before migration, ask XMLA to review the URL map and redirect plan so search visibility has a safer transition path.