
Profile information
Align your website, business description, categories, branding, and relevant policies with the details customers need. OpenAI reviews profile updates before they appear.
Claim and verify your business on ChatGPT with XMLA help for profile setup, product feeds, and visibility reporting.
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Claim your profile, verify your business, and keep the details customers see accurate. XMLA can help with the setup while your business keeps ownership.
Start with the ChatGPT account your business will use to manage its profile. Availability and verification options depend on your business type and location.
Sign in to Business Hub, search for your business, and confirm the matching listing. Some eligible online businesses can add a listing. Local U.S. shops and restaurants currently need an existing listing.
Choose the method shown in Business Hub. If you select website verification, share the exact TXT record type, host, and value with XMLA if we manage your DNS. Once it resolves, return to Business Hub and select Verify domain.
After OpenAI approves the claim, the business representative completes Persona verification through Business Hub before publishing profile edits or accessing insights. Submit identification directly in Persona.
Once you can manage the profile, ask XMLA which account to invite. Use the agency access option in Business Hub if available for your account. Your business retains ownership and can manage access.

Align your website, business description, categories, branding, and relevant policies with the details customers need. OpenAI reviews profile updates before they appear.

Review whether OAI-SearchBot can reach public pages, check sitemap and canonical URLs, and identify pages that need clearer business or product information.

For eligible shops, connect a supported Shopify catalog or prepare a feed with accurate products, prices, and availability. We’ll review the feed options shown in your account.

When insights are available, review aggregate mentions, website clicks, and discovery topics over the latest 28 days, then agree on the next improvements.
The TXT record shown in Business Hub proves control of your website domain for the listing claim. Subscription billing and enterprise sign-in have separate setup processes.
Claiming a profile lets you manage the information you provide about your business. OpenAI does not guarantee placement, mentions, or recommendations.
OAI-SearchBot controls crawling for ChatGPT search. GPTBot has a separate setting, so you can make your search and training choices independently.
Check each brand or location individually. One claim doesn’t automatically cover other profiles. For a managed brand or a locked listing, follow the support path shown in Business Hub.
Send your business name, website, and the step you’re on. Tell us whether you need help with verification, profile updates, product feeds, or reporting. Keep passwords, one-time codes, and identity documents in the official verification flow.