What to Send XMLA for Better SEO Setup

The business, content, location, service, and competitor details that make SEO setup more accurate.

Overview

SEO setup improves when XMLA understands the business, customers, locations, services, and terms that matter most.

When this helps

Use this guide before an SEO project, redesign, XMLA SEO service, or content optimization request.

Recommended steps

  1. List primary services and products in plain language.
  2. Identify service areas, locations, and preferred customer types.
  3. Share competitor websites and example searches.
  4. Provide existing analytics or Search Console access if available.
  5. Flag pages that generate the best leads or revenue.

Information XMLA may need

  • Business name and locations
  • Primary services
  • Target customers
  • Competitor URLs
  • Analytics and Search Console access

Next step

Send XMLA the highest-value services first so page titles, descriptions, and content priorities match business goals.

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